Business signage is one of the most visible parts of a physical brand. The right sign needs to be readable, durable and appropriate for the building, viewing distance and local environment.
Start with viewing distance
A reception sign is viewed from a few feet away, while an exterior storefront sign may need to be read from a moving vehicle.
Choose the right material
Common materials include acrylic, aluminum composite material, coroplast and vinyl. Indoor and outdoor conditions require different materials and mounting methods.
Consider illumination
Lighting can improve visibility after dark. Internally illuminated signs and channel letters require proper electrical planning and safe installation.
Keep the message simple
Customers should identify the business quickly. Use the primary logo or name and avoid overcrowding the sign.
Delex Media provides custom signage in Calgary along with design, printing and installation support.